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Care info


To keep your rug in good condition regular vacuuming is advised. A new rug will last longer and look better if a routine of vacuuming is followed. This helps prevent dirt on the surface of the rug filtering down into the pile where it can accumulate and cause increased wear.
Rugs that have a longer or looser pile are not recommend for regular vacuuming as this will only damage the pile and cause excessive shedding. For best results, beat the rug to loosen any ground in dirt and then lightly vacuum. We do not recommend the use of a strong suction vacuum without an attachment as these are particularly powerful and may cause damage to the pile.

Loose Threads

Loose threads can sometimes occur during the manufacturing process but don’t panic!
These do not indicate the item is substandard or faulty in any way; normally this is easy to solve, simply take a pair of scissors and cut the loose end to the appropriate pile height.

Spills And Stains

Accidents can happen, especially in the company of young children and pets. The basic rule is to act fast. Blot up excess spills with a clean white cloth or paper towel. Never rub as this can spread the stain. Once the stain is contained, work from the outer edge to the center applying a proprietary carpet cleaner with a clean cloth. Avoid soaking the affected area as this can spread the stain. Once clean, pat any excess moisture with a paper towel and allow to dry.


If your rug is to be laid straight onto a smooth surface such as tiles or wooden flooring, it is advised to use an underlay to prevent the rug from slipping when walked across.


Fading can happen when a rug is left in sunlight for prolonged periods of time. This problem can be avoided by regularly rotating your purchase end to end.


Acrylic yarns are the closest synthetic yarns available and give a similar look and feel to natural wools. They are generally very hard wearing and most marks can be cleaned away simply by using a damp cloth or clean water.

Natural Fibres

Natural coir, sisal and grass-based products all have similar properties and should be treated with care. All are based on a natural fibre that is dried and then spun into a thread or fibre that is then woven. As such they are susceptible to potential staining and should be treated with care. Water is not always the best solution to removing marks, we generally recommend a specialist proprietary cleaning kit or professional advise from an expert. Alternative Flooring Company offers a special cleaning kit that works on most stains.


Most people don't realise viscose is entirely sourced from wood pulp and as such is a natural material. Viscose is often called ‘Art Silk’ and can be used to accentuate detail or for its soft surface texture being a reflective material. As a natural fibre, viscose is susceptible to water and can stain. As such if you have an accident or your viscose rug needs to be cleaned you should never attempt to clean it with water. Please seek professional help.