{"product_id":"diva-ps30e-shrink-dark-gray-copy","title":"DIVA RF53D - Shrink Cream","description":"\u003c!-- ============================================================\n     DIVA COLLECTION — SHOPIFY PRODUCT DESCRIPTION\n     Almeida Rugs. Identical for every rug in the collection.\n     Paste into: Product \u003e Description \u003e \"\u003c\u003e\" (Show HTML)\n     ============================================================ --\u003e\n\n\u003cdiv style=\"font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif; color:#3a3a3a; line-height:1.65; font-size:15px;\"\u003e\n\u003c!-- ^ delete the font-family above to inherit your theme's font --\u003e\n\n  \u003cp style=\"margin:0 0 20px;\"\u003eDiva is built on density. The weave is packed tight enough to hold the finest lines of a design, so classical medallions and scrolling borders come out sharp and defined, and the modern patterns keep their clean edges - all on a pile that stays very soft to the touch. The collection runs across both traditional and contemporary designs, so there is something to sit in any room.\u003c\/p\u003e\n\n  \u003cp style=\"margin:0 0 12px; padding-left:16px; text-indent:-16px;\"\u003e\u003cspan style=\"display:inline-block; width:6px; height:6px; background:#d3a85f; margin-right:10px; vertical-align:2px;\"\u003e\u003c\/span\u003e\u003cstrong style=\"color:#2c3a4b;\"\u003eVery soft touch.\u003c\/strong\u003e A dense, tightly packed pile with a smooth, silk-like feel underfoot and a quiet sheen that shifts as the light moves across it.\u003c\/p\u003e\n\n  \u003cp style=\"margin:0 0 12px; padding-left:16px; text-indent:-16px;\"\u003e\u003cspan style=\"display:inline-block; width:6px; height:6px; background:#d3a85f; margin-right:10px; vertical-align:2px;\"\u003e\u003c\/span\u003e\u003cstrong style=\"color:#2c3a4b;\"\u003eDetail that holds.\u003c\/strong\u003e Woven at 1,600,000 shots per square metre, so even the smallest motifs stay crisp and clearly drawn.\u003c\/p\u003e\n\n  \u003cp style=\"margin:0 0 26px; padding-left:16px; text-indent:-16px;\"\u003e\u003cspan style=\"display:inline-block; width:6px; height:6px; background:#d3a85f; margin-right:10px; vertical-align:2px;\"\u003e\u003c\/span\u003e\u003cstrong style=\"color:#2c3a4b;\"\u003eSlim and easy to place.\u003c\/strong\u003e A thin, low-profile base means the rug lies flat and sits neatly under doors and furniture without the bulk of a thick rug.\u003c\/p\u003e\n\n  \u003cp style=\"margin:0 0 30px;\"\u003eEach rug is power loomed from a polyester and polypropylene blend at a density of 1,600,000 shots per square metre, finished with an 8mm pile on a cotton backing that keeps the rug sitting flat and low to the floor.\u003c\/p\u003e\n\n  \u003c!-- KEY FEATURES — built from divs, not a table, so your theme's table borders don't apply --\u003e\n  \u003cp style=\"margin:0 0 12px; font-size:12px; letter-spacing:.1em; text-transform:uppercase; font-weight:700; color:#2c3a4b;\"\u003eKey Features\u003c\/p\u003e\n\n  \u003cdiv style=\"border-top:1px solid #ece7e0; margin:0 0 6px;\"\u003e\n\n    \u003cdiv style=\"display:flex; justify-content:space-between; align-items:baseline; gap:20px; padding:12px 0; border-bottom:1px solid #ece7e0;\"\u003e\n      \u003cspan style=\"color:#8a8a8a; font-size:14px; flex:0 0 auto;\"\u003eMaterial\u003c\/span\u003e\n      \u003cspan style=\"color:#2c3a4b; font-size:14px; font-weight:600; text-align:right;\"\u003ePolyester \u0026amp; Polypropylene\u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"display:flex; justify-content:space-between; align-items:baseline; gap:20px; padding:12px 0; border-bottom:1px solid #ece7e0;\"\u003e\n      \u003cspan style=\"color:#8a8a8a; font-size:14px; flex:0 0 auto;\"\u003eDensity\u003c\/span\u003e\n      \u003cspan style=\"color:#2c3a4b; font-size:14px; font-weight:600; text-align:right;\"\u003e1,600,000 Shots per m²\u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"display:flex; justify-content:space-between; align-items:baseline; gap:20px; padding:12px 0; border-bottom:1px solid #ece7e0;\"\u003e\n      \u003cspan style=\"color:#8a8a8a; font-size:14px; flex:0 0 auto;\"\u003eBacking\u003c\/span\u003e\n      \u003cspan style=\"color:#2c3a4b; font-size:14px; font-weight:600; text-align:right;\"\u003e100% Cotton\u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"display:flex; justify-content:space-between; align-items:baseline; gap:20px; padding:12px 0; border-bottom:1px solid #ece7e0;\"\u003e\n      \u003cspan style=\"color:#8a8a8a; font-size:14px; flex:0 0 auto;\"\u003eConstruction\u003c\/span\u003e\n      \u003cspan style=\"color:#2c3a4b; font-size:14px; font-weight:600; text-align:right;\"\u003eMachine Made - Power Loomed\u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"display:flex; justify-content:space-between; align-items:baseline; gap:20px; padding:12px 0; border-bottom:1px solid #ece7e0;\"\u003e\n      \u003cspan style=\"color:#8a8a8a; font-size:14px; flex:0 0 auto;\"\u003ePile Height\u003c\/span\u003e\n      \u003cspan style=\"color:#2c3a4b; font-size:14px; font-weight:600; text-align:right;\"\u003e8 mm\u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"display:flex; justify-content:space-between; align-items:baseline; gap:20px; padding:12px 0; border-bottom:1px solid #ece7e0;\"\u003e\n      \u003cspan style=\"color:#8a8a8a; font-size:14px; flex:0 0 auto;\"\u003ePile\u003c\/span\u003e\n      \u003cspan style=\"color:#2c3a4b; font-size:14px; font-weight:600; text-align:right;\"\u003eDense - Very Soft Touch\u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"display:flex; justify-content:space-between; align-items:baseline; gap:20px; padding:12px 0; border-bottom:1px solid #ece7e0;\"\u003e\n      \u003cspan style=\"color:#8a8a8a; font-size:14px; flex:0 0 auto;\"\u003ePattern\u003c\/span\u003e\n      \u003cspan style=\"color:#2c3a4b; font-size:14px; font-weight:600; text-align:right;\"\u003eMedallion, Bordered, Floral, Abstract\u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"display:flex; justify-content:space-between; align-items:baseline; gap:20px; padding:12px 0; border-bottom:1px solid #ece7e0;\"\u003e\n      \u003cspan style=\"color:#8a8a8a; font-size:14px; flex:0 0 auto;\"\u003eType\u003c\/span\u003e\n      \u003cspan style=\"color:#2c3a4b; font-size:14px; font-weight:600; text-align:right;\"\u003eTraditional \u0026amp; Modern Designs\u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"display:flex; justify-content:space-between; align-items:baseline; gap:20px; padding:12px 0; border-bottom:1px solid #ece7e0;\"\u003e\n      \u003cspan style=\"color:#8a8a8a; font-size:14px; flex:0 0 auto;\"\u003eCleaning\u003c\/span\u003e\n      \u003cspan style=\"color:#2c3a4b; font-size:14px; font-weight:600; text-align:right;\"\u003eEasy to clean\u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"display:flex; justify-content:space-between; align-items:baseline; gap:20px; padding:12px 0;\"\u003e\n      \u003cspan style=\"color:#8a8a8a; font-size:14px; flex:0 0 auto;\"\u003eDelivery Location\u003c\/span\u003e\n      \u003cspan style=\"color:#2c3a4b; font-size:14px; font-weight:600; text-align:right;\"\u003eUK\u003c\/span\u003e\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Almeida Rugs","offers":[{"title":"80 x 150cm","offer_id":62541238403459,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":false},{"title":"80 x 300cm","offer_id":62541238436227,"sku":null,"price":100.0,"currency_code":"GBP","in_stock":false},{"title":"120 x 170cm","offer_id":62541238468995,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"160 x 230cm","offer_id":62541238501763,"sku":null,"price":190.0,"currency_code":"GBP","in_stock":true},{"title":"200 x 300cm","offer_id":62541238534531,"sku":null,"price":300.0,"currency_code":"GBP","in_stock":true},{"title":"240 x 340cm","offer_id":62541238567299,"sku":null,"price":400.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/almeidarugs.com\/products\/diva-ps30e-shrink-dark-gray-copy","provider":"Almeida Rugs","version":"1.0","type":"link"}